If You Have To Interview Virtually.
On Camera Presence is an individual trait. A characteristic that has an original way of developing and forming, so what may work for you, may not work for someone else. That's why we pride ourself on being able to offer bespoke training sessions and courses to each individual that enrols.
A popular topic discussed online in the OCP forum is the idea of using "Interviews" as an opportunity to create content. We believe this to be a wonderful strategy to strengthen collaboration and also help with brand awareness.
One of of our members recently asked our Founder, Lucy Norris about how she was structuring her interviews for the new show, "Good Comms" He added that having On Camera Presence isn't just about looking good on camera yourself, but also making your guest look good. Which is of course an excellent observation. In addition, On Camera Presence, is also about how your viewer feels after they have watched you.
So here is Lucy's insight when it comes to setting up interviews and how to make your guest look and feel good so that your interview flows just as well as you do.
There are three elements to consider and create a story around when structuring your interviews.
How to do you make your guest look and feel good?
How do you look and feel good?
How do you make your viewer feel good after watching the interview?
Why should we listen?
At the top of any interview you need to make the viewer aware of why they should be listening. What will the conversation consist of? How is it different or unique to any other conversation? What are some of the main points that will be covered?
Do your research and prep accordingly, but don't make the interview stiff. Be present and even though you have your bullet points and direction of where you want the dialogue to go, be prepared to change if it serves the conversation. The unexpected direction your guest may take with the way they answer questions may be a lot more interesting than how you anticipated.
To help with the spontaneity and uniqueness of the interview, think about the story you want to tell? What chapters of the guest are the most interesting to you and what will keep your viewers interest? Form your questions so potential responses can share highlights and tell a story that may not of been heard on previous interviews that your guest has been featured on.
How can you drive the conversation AND yet still include your own story, without overtaking?
There is a time and a place for a one sided conversation; whereby the question is asked, and the response is all that matters. However, structuring the question so that it involves your opinion, your experience or has some type of emotion weighted into the question can be a lot more intriguing and also gives you an opportunity to share a little information about who you are and why this interview matters. So many times, interviewees shy away from any form of self promotion, and of course, there is a time and place for it, but by offering your credentials and level of expertise, only adds to the quality of conversation and entice the audience as they gear up for a strong conversation with a strong interviewee and guest.
Make the guest want more.
When a guest feels good, looks good and enjoys the interview, that then leads to them promoting it, sharing and referring your work as an interviewee. Be your best self in front of camera but also work on helping your guest be the best version of themselves when with you. It will not just do wonders for your content but it will also do wonders for your digital reputation; the online world is a lot smaller than you think.
Watch Digital Experts talk about how they are shaping the online world into a better place with Good Comms.