Know your message and take a stand. A video bio is not a video resume listing your experience and credentials. It’s an opportunity to demonstrate your thought-leadership, your point-of-view, and to communicate what you believe and how you deliver value.
Be brief. Keep it to a maximum of 2-3 minutes. In the world of 140-character Tweets and 6-second Vine videos, attention spans are short and shrinking. Say what you want to say and don’t waste a second. It’s OK to leave them wanting more.
Think quality not quantity. Invest in one high-quality video bio with great content, perfect lighting and crisp sound over of series of less than stellar video postings. Your video says a lot about your brand – make it scream quality.
Dress for the occasion. Reflect your personal brand while being relevant to those whom you want to watch your video. Don’t select clothes with stripes, prints or busy patterns as they often don’t look right in video. Remember to use make-up to ensure you’re not shiny. Catharine Fennell, CEO of videoBIO, recommends Makeup Forever Professional HD Translucent Powder, which is available at Sephora. These small details will all contribute to a polished product.
Choose what surrounds you. What you have behind you speaks about your brand. Make sure your setting reinforces your brand message and doesn’t distract the viewer. You want people to focus on you and what you’re saying not the books that are teetering on the shelf behind you. Be aware of what is in frame while you’re filming and always choose props that reflect your service/ personal brand. Find out more about how the "type" of background that will suit your content by watching Lucy's video below.
For more Tips/Tricks and Lucy's ideas on content, follow her of Instagram at @lucyjnorris